Brand loyalty is old news: The automotive industry now sees customers who are more demanding, more particular and better informed. What does this mean for dealers, for them to be able to continue to sell cars in the future?
For automotive group BMW, EY developed the unique “Premium Customer Experience”, and has implemented it successfully in more than 40 countries around the world.
Get insights about our strategy, our performance and successes, the future of business, and results of the past financial year in Switzerland: EY Annual Review Switzerland 2018
