Christine Schmid

Joined additiv earlier this year to run their Strategy unit. With over 20 years in leadership positions within financial services, her vast experience includes most recently serving as Head Investment Solutions and Global Head Equity and Credit Research at Credit Suisse. Bringing extensive board experience as a former member of the Swiss Sustainable Finance Board and InvestLab Board, Christine is currently on the Board of Redesigning Financial Services as well as additiv’s Executive Board. She is a sought-after speaker on the subject of finance, sustainability and diversity topics in Switzerland and beyond.


Watch an extract from the interview


Talking of sustainability, what projects is additiv working on to help society?

First, we’re providing more transparent platforms for microfinancing. This brings down the cost of lending for very small enterprises. Second, we’re working on wealth inclusion. That means technology solutions powered by financial companies that allow that you make wealth investments starting on a very small scale – 20 or 30 dollars a month. Third, we provide wealth solutions in the area of financial planning/pension. With increasing pension gaps, it has become very important. And wherever possible we combine our efforts with Environmental, Social and Governance (ESG) labelled investment solutions. Incidentally, I believe this must become the new normal if we want to save our planet.

Wherever possible we combine our efforts with Environmental, Social and Governance (ESG) aspects of investing.
Christine Schmid
Head Strategy, Member Group Executive Board additiv

What will the new normal look like for additiv over the next two months? What will you focus on?

The crisis has brought opportunities closer. Demand you were hoping would develop and unfold over the coming years is suddenly here right now. Now the question is: how do we manage growth, without jeopardizing results? How do we now steer this company? It’s about productizing, implementing, scaling and partnering. We have to maintain our innovative power but also keep up the growth. I think the return to how we were doing business and working before will be slow. Companies have seen that it is possible to work efficiently from home, even in areas like advice for very wealthy clients or execution in a bank. This gives more freedom. At additiv, we anticipate more work. We believe finance is at the heart of the economy; it’s part of a social system, part of our planet. But its priorities are shifting – finally.

I see myself as a motivator but also a contributor in changing leadership towards a more inclusive style.
Christine Schmid
Head Strategy, Member Group Executive Board additiv

Although we are living in very uncertain times – let’s talk about what could happen in the near future. How do you picture yourself and your company in two years’ time?

That’s a good and tricky question. On the company side, two years from here I expect that we will have managed to scale up to sell our solutions even more efficiently – directly, through partners and indirectly. We’ll have opened up beyond finance as a sector to offer finance-as-a-service that you can plug into corporate systems like HR, or a consumer platform – a proper ecosystem approach. We’re only successful if our end clients understand the risks and the value behind their financial decisions. Making finance affordable and simple – that’s at the heart of it. For myself. I think in Switzerland we have been in a health-happiness bubble for some time and this looks likely to continue. I have two teenagers and I want them to be aware of this privilege. It’s important to remain humble, use your voice and raise your kids so they find their place in our society globally. I also want to keep contributing to diversity. If I look into the longevity theme, with our population getting older, faster, and people living longer, we need all the brainpower we can get as a society. I see myself as a motivator but also a contributor in changing leadership towards a more inclusive style.

I think in Switzerland we have been in a health-happiness bubble for some time and this looks likely to continue.
Christine Schmid
Head Strategy, Member Group Executive Board additiv

Finally, what would be your three key takeaways to prepare for what’s next in the “new normal”?

1. Avoid the “first three seconds” pitfall – the beauty of this planet is that people are hugely diverse – gender, background, color. Ask questions, be curious and truly listen.
2. Provide direct, open feedback – people may not even realize it if they’ve said something that hurts you, so feed it back openly and neutrally. This is important.
3. Use your power to empower others – be generous in sharing your strengths, knowledge and your network.

Have you been inspired by this article?

More interviews and articles from the #EYnewnormal magazine

Our latest thinking

Here you’ll find the most relevant EY insights to help you navigate through the COVID-19 crisis – and beyond:

15 July 2020

Caution when working from home beyond the border!
There may be consequences for the social security of employees working from home in a foreign country.

10 July 2020

IBOR Transition: Regulatory and industry-led market developments in June 2020
The transition from Interbank Offered Rates (IBOR) to Alternative Risk-Free Rates (RFRs) has an impact on all financial and non-financial institutions operating with the impacted floating reference rates.

9 July 2020

Electronic submission of Swiss VAT returns mandatory from 1 January 2021 onwards
The Swiss Federal Tax Administration is going digital and will implement the mandatory electronic submission of Swiss VAT returns as of next year.

7 July 2020

New withholding tax regulation for employment income as of 2021
The revision of the withholding tax brings significant changes for both the employers and the employees. Employers should review their tax positions to ensure compliance as of January 2021.

Are you our next interview partner?

The New Normal Magazine is open for thought leaders and decision makers.

Contact us