The future has already begun. Driven by technology, globalization, regulation, and social developments, the resulting changes will influence all markets for a long time to come. The new reality is happening.

Change remains a constant

In the new reality, disruptive change is the rule. But what is the best way to tackle transformation? By revising your strategy, business model and corporate culture to meet the needs of all stakeholders. EY helps you to successfully transform within the new reality. Our highly integrated services and true end-to-end support focus on five strategic priorities, answering the most pressing business questions.

Rethinking the strategy

A strategic alignment with the new reality is key in turning risks into opportunities, driving market consolidation, transforming business models and optimizing the value chain. EY offers valuable support.

Transforming operating models

Once the overall strategic direction is defined, companies need to transform the way they do business in the new reality. EY helps you to focus on operational excellence and create a sustainable differentiator.

Integrating control & support functions

The new reality and its new regulations add pressure to companies’ finance and risk functions, which need to reduce costs, improve reporting and deliver real business value. EY ensures you can focus on core activities.

Adapting IT infrastructure & data management

A fundamental transformation can only be successful if it is enabled by smart technology solutions. EY supports you in making your cybersecurity programs more dynamic, better aligned and integrated.

Changing corporate culture & conduct

It is the employees that make a business more dynamic and adaptable to change. EY helps you to translate your Corporate vision and goals into behaviors and actual work practices in a participatory manner.

Shaping the new reality – together

Together with our customers we are constantly looking for solutions to the challenges of the new reality. Six business cases from Germany, Austria and Switzerland show how we successfully embrace change.


Winning increasingly selective customers
For BMW, EY developed the «Premium Customer Experience», which offers customers a unique experience – and successfully introduced it in more than 40 countries.

Delivery Hero

Supporting growth with agile financial management
Berlin-based online food supplier Delivery Hero chose EY as its partner to implement a global business platform and accompany the change process.


Strengthening confidence with Blockchain
Together with EY, the City of Vienna launched two pilot projects to test the benefits of Blockchain for public administration.


Increasing quality while reducing costs
EY helped the world’s largest manufacturer of flavours and fragrances to grow with its customers’ needs and to value partnership and cooperation.


Planning mobility for tomorrow
With IONITY, a consortium of automobile manufacturers is installing a Europe-wide public rapid loading network for e-vehicles. EY provided support in designing the network and selecting the locations.